The "Book Launch" Part of the Writing Life, Episode 1

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If you've been following my earlier posts about "the writing life," (or my Facebook page, or my Twitter posts, or my Instagram account), or if you've seen me at a recent book event, or been waiting in line with me for the restrooms at a concert venue... or at the grocery store check out...you've probably heard that I have TWO NEW BOOKS coming out this year: Where Does a Pirate Go Potty? and Where Does a Cowgirl Go Potty? have been long in the making, and I can't wait to share them with you. Can you tell I'm excited?

There are SO MANY fun parts about launching new books into the world. Recently, I got a sneak peek at the cover art for both books. I CANNOT WAIT until it's time for a cover reveal (soon ... soon ...). Suffice it to say that Jacob Souva's artwork is fantastic, and the folks at West Margin Press are brilliant, and I'm beyond enthusiastic for what the future holds for these fun books.

I'm particularly looking forward to themed book events... pirate-themed events, cowgirl-themed events, and, or course, potty-themed events. (In fact, I'll soon be hosting a series of blog posts with ideas for this sort of thing. Please get in touch via the contact form to the left or by leaving a comment below if you've planned/implemented book events (or even parties) in any of these three themed areas--I'd love to gather and share your ideas and experiences in a future interview or via a link to an existing blog post you've written).

Speaking of themed events, I'm also having a hoot of a time exploring themed novelty items, games, craft ideas, songs, interactive links, and swag. Some might call it a waste of time...I call it research! Based on a tip from fellow author, Diana Murray, I created Pinterest Boards for each of these categories: Pirates, Cowgirls and Potty-Humor. You should check them out if you need a good distraction or a laugh.

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So far, one of my favorite finds is this flushing toilet game. You spin the TP roll to determine how many flushes you get (1, 2, or 3). The flushing sound is spot-on... and for added adventure, every so often, the toilet bowl sprays water onto the person who flushed. I'm trying to decide the best way to use this at book events. I'm thinking it will be great attention getting device at multi-table book signing events, giving passersby a reason to stop for a visit. Everyone who spins the TP and/or flushes can have a book mark, and anyone who gets sprayed on can choose from a fancier selection of potty-humor swag! I'm still noodling other ideas, and would welcome your input. Please feel encouraged to comment below if you have an idea or two for me to consider for this game.

I also love this golden poo, and the story behind it (pardon the pun).

These interactive, online resources are fun:

Toilet Flushing Sound Clip and Burp and Fart Piano .

And, THIS SONG. Please join me in downloading it and supporting the work of Lori Henriques, the musician who created it. I cannot think of a better ditty for a doodie-focused book event than one entitled THE POOP SONG.

I'm also loving some of the potty-training related products I've come across such as the Potty Rider (seriously, go check it out), and potty-training guide books for parents such as, Oh, Crap.

And then there are serious products, like the Squatty Potty, with hilarious marketing videos like this (warning: you will not be able to "un-see" this).

Yes...I have gotten a little carried away...but I am having SO MUCH FUN.

Believe it or not, although my new books don't come out until October, 2019, they are already available for preorder (IndieBound/Cowgirl, IndieBound/Pirate, Amazon/Cowgirl, Amazon/Pirate), and you can ask your local youth librarian to pre-order through their book wholesaler.

Not quite ready to pre-order until YOU can see the cover art? No worries....rest assured I'll be reminding you again. In the meantime, you can start thinking about who in your life has kids (toddlers, preschoolers, school-aged kids), a good sense of humor, a penchant for potty humor, a fascination with pirates or pirate-y adventures, and/or enthusiasm for all things cowgirl. These are the readers who will most enjoy these two new books.

It would also be great if you could take a stroll on over to my Pinterest site and leave me a comment below to let me know your favorite swag items so I'm sure to gather up the right collection of silliness and fun.

Thanks, Pardners! Yee-Ha!

Birth Stories for Books: PEDRO'S PAN, by Matthew Lasley

Get ready for the latest installment in the Birth Stories for Books series: Posts about paths to publication from published authors and illustrators.

Today's post is particularly special because it is written by Matthew Lasley, whose debut picture book, Pedro's Pan, is illustrated by Jacob Souva and published by Graphic Arts Books ... the illustrator and publisher for two new books I have coming out this year.

Matthew's post also provides an especially good launch into the new year because it's very inspiring and gets to the heart of the importance of perseverance. So, without further delay, I'll turn this over to Matthew:

Every Person's Story is Unique
by Matthew Lasley

Matthew Lasley Panning for Gold 

Every person’s story is unique. Each decision we make, each success and failure shapes the outcome of our life and choices we make. We are all the heroes of our story. We struggle, we persevere and sometime we just get lucky. 

In my journey to becoming a published author, I had to learn to be my own champion. I could not, can not, compare myself to others. Their journey is their own. To see someone else’s journey as easier or luckier or more fortunate is a lie that oppresses our own heroic story. What we do not often see is the turmoil and the struggle that the other went through, that they hold in that dark place that makes them wonder if they are a fraud.

It doesn’t matter if you have written a rough manuscript or 365 books, you still question your ability and worth. So here is my journey, in short.

I grew up in rural Alaska in a community of 100 spread out over nearly a hundred square miles. My school averaged a little more than ten students, kindergarten through 12^th grade. We had one teacher/principal who was expected to teach us all.

Mind you, I am not complaining, I loved my childhood, but, being a teacher now, I realize the resources I missed out on. You see, I am dyslexic and this made learning difficult, especially reading and in turn, writing.

But I was determined. I wanted to read. I loved to tell stories and from early on, I wanted to tell my own. The first story I every wrote was called, “How Crooked Creek Became Crooked.” It was a “legend” about how a local creek got its name.

To be honest, it was a terrible story. But I was in third grade and it was my first attempt. I was proud of it and it was the first time I realized that the stories I wanted to tell came from the world around me and I could tell stories that affected that world.

I did some writing as I grew older and entered college. I even won some awards and got a few things published in regional publications. But writing was such a struggle. My mind moved much faster than my pencil and my penmanship is atrocious.

I wrote things in rough outlines and bullet notes to try to get it all down, but often found it difficult to go back and write my stories. So, I began to tell my stories to a tape recorder. It sounds like a great idea, but you have to be disciplined with it or else your thoughts are jumbled and the best material never gets recorded.

I had lots of ideas, but I couldn’t get it on paper. Then I heard about NaNoRiMo. I was teaching a 4/5 grade combo class and we used the month to write a manuscript. I let the words pour out onto the pages of my notebook, focusing on quantity rather than quality. And at the end of the month, I had a story.

I spent the next three months typing up the story and polishing it. And I was proud of it. I knew it needed work, but it was my story.

My school librarian was interested in writing and offered to look over my manuscript. So, during a long weekend, I gave it to her.

The next Monday, at the end of the day, I went down to help her shelve books and she gave me my manuscript back. At first look, it was a disaster. There was purple ink all over it. She seemed excited about it and began to ask me questions about my story and how I came up with it.

I told her my process and she asked me if I had ever read the book “Hatchet.” I told her I had not and she continued to ask me questions about my story. Finally, she went over to one of the shelving carts and pulled a copy off and handed it to me.

I opened the book and my heart came to my throat. Here was my story. Sure, not exactly my story, but a lot of it was the same, even down to the character’s name, though mine was named Brian Robbinson, it was close enough.

I was stunned. I flipped through the pages and read many elements of my story. Only it was not my story.

I do not remember what the librarian was saying to me, I only remember feeling the stinging in my eyes and the knots in my stomach. All I remember was finally thanking her for reading my story, handing her back the book and leaving.

When I got back to the classroom, I threw my manuscript into the recycle bin, went home and packed up my notebooks.

I would not pick up a pencil for three years.

It took me that long to realize that I had not written a bad story. In fact, I had written a story well enough that it could potentially be published and win a Newberry. It just wasn’t my story.

I had a story inside of me still. It is still there, waiting for its time in the world. I have struggled to write it for nearly 9 years. But it is not the only story.

I sat down and decided to write another middle grade novel. It too is waiting for its time to shine, but after really sitting down and committing myself to write again, I met my wife Jena. She is also a teacher and a writer, and my soulmate.

She was working on picture books and I thought I would take a stab at it. After all, less than a thousand words, how hard can it be. Short answer, it is harder than writing a novel.

I wrote a few stories and had one critiqued at my local SCBWI (Society of Children’s Books Writers and Illustrators) here in Anchorage, Alaska. A national editor was brought up and to be blunt, she pointed out that I was a newbie. She was nice about it, but it was obvious that I didn’t know what I was doing.

Matthew Lasley at the Felix Pedro Monument in Fairbanks, AK 

I had written a long story about a prospector by the name of Felix Pedro who founded the Fairbanks Gold Rush. The story was good, but not a picture book. 

Over the next few months, I studied and read books. I listened to webinars and learned the rules of picture book writing. The best thing I learned, to let your story rest. So I did, I shoved it in a drawer and did not look at it for months.

That next spring my SCBWI chapter held a writer’s retreat and I decided to pull the stories out and work on one. I chose my story of the prospector. I stripped down my story and realized it couldn’t be told as it was. And that is when I heard it, I heard the voice.

I scrambled and let the words flow onto the page. And after a couple of critiques, I sent it off to be reviewed by one of the guest authors attending the retreat. And she loved it. She loved it enough to tell me who I should contact and sent a recommendation off with it.

I made the few corrections she recommended and sent it off. It took a few grueling months to get an answer since the company was hiring a new editor, but they loved it too!

What is amazing is that from the time I started writing picture books to getting a contract was about 15 months. My very first submission was accepted. That is unheard of. That is up there with a rookie hockey player in his first game scoring a goal on his first shot.

While you may see my success as being able to get a book published in a short time and on my first try, but my journey was 33 years in the making. And it was not made alone. My wife taught me how to write a picture book. I benefitted from her years of learning. And then I found a champion for my story who saw its potential enough to put her reputation on the line for it.

by Matthew Lasley and Jacob Souva

On February 19^th, my debut book, Pedro’s Pan, will be launched. 

When you see someone else’s success, do not think of how talented or easy it is for them. It is not. Everyone struggles to write and get published. Even prolific writers know that they only get better over time.

What is important is that you focus on your journey. Learn. Grow. Find your champions. Be a champion for others.

Wow! Thank you, Matthew, for sharing your story of persistence and perseverance and for teaching us that there is gold to be found in each of us. I can't wait to see PEDRO'S PAN when it comes out next month! (And for those of you, like me, who want a little sneak peek, here is a link to the book trailer for Pedro's Pan.)

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Matthew Lasley grew up in rural Alaska living the quintessential Alaskan life while mining for gold with his family in Alaska and the Yukon. He now lives in Anchorage with his wife where they both teach first grade. When he is not writing or teaching, you can find him wandering the local streams searching for a few flakes of gold. Visit Matthew on Facebook or follow him on Twitter,  @Lasley_Matt .