April 13, 2022

The Seasonal Tie-Ins and Promotional Pairings Part of the Writing Life

It's hard to believe, but today marks the one year anniversary, or "book birthday" for Lucy's Blooms

On this date last year I shared a blog post entitled, "The Book Launch Part of the Writing Life," where I talked about the activities leading up to a book launch. Today's post is about creating opportunities for extending the book buzz beyond the initial launch through seasonal tie-ins and promotional pairings. 

The marketing copy on my publisher's website describes Lucy's Blooms as "a multigenerational story about a young girl who learns from her grandmother about the enduring nature of love, the strength in rejecting labels, and the wisdom of standing with those who are different." In the story, "the town's annual flower contest is coming soon, and a young girl puts her heart into growing a lively bunch of flowers she finds in a meadow. As her grandmother guides her in nurturing a garden, the girl learns that winning ins't the true reward—it's the special love found in caring for something or someone." 

These are the words that help booksellers and librarians make book buying and collection development decisions—but these words don't necessarily help a book get hand-sold, placed face out on a retail display, or incorporated into a library storytime. This is where seasonal tie-ins and promotional pairings can come in. 

I maintain a running list of potential promotional connections for each of my books. Some seasonal tie-ins (such as the spring equinox in March and Earth Day in April are easy to come up with. I broaden the list by browsing web-based resources such as the "There is a Day for That" calendar, the "Today is" calendar  and this list of national days, along with taking note of observances recognized by literacy organizations such as Every Child a Reader

There are quite a few different connections that can be drawn for most of my books, and although it's not reasonable for me to set a goal to amplify each tie-in every year, the running list of seasonal tie-ins and promotional pairings does help me maximize my promotional opportunities. 

Here is an example of my current running list for Lucy's Blooms and some examples of the promotions I developed to go along with some of the observances:

World Planting Day (March and October)

Dandelion Day (April 5)

Earth Day (April)

May Day (May 1)

Mother's Day (May)

Grandparents Day (September)

I also maintain a strong supply of book-related resources and enrichment materials here, including a robust collection of Pinterest boards with categories such as:

Grandparent’s Day

Earth Day and World Bee Day 

Kindness and Good Deeds

Fun Facts About Dandelions

Weeds: Metaphor for Resilience

Garden Tours, Virtual Visits, and Other Experiential Opportunities

Gardening with Kids

Gardening Tips and Info

Picture Book Pairings for Lucy’s Blooms

The past year has flown by faster than the seeds of a dandelion. Thank you to everyone who continues to read, share, and help Lucy's Blooms flourish and grow. 

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